Dopamine Dog

From the East Coast of Australia to dog heads everywhere, Dopamine Dog was born from a hunger to redefine clothing for dog enthusiasts, with community at the forefront.

The request was to create a visually distinct brand identity that included a suit of logos and a supporting colour palette, as well as some merchandise designs. The biggest challenge was achieving the right visual tone for both the primary and secondary logos. The goal was to embrace dog culture without resorting to overly aggressive imagery.